Google Ads & paid search
Campaign structure, search intent, ad copy and landing pages aligned around the services or products you want to promote.
XERNEXT / PERFORMANCE MARKETING
Performance marketing.
Give every campaign a clear job.
Paid campaigns need more than traffic. We connect the audience, the offer, the landing page and the measurement plan, so your budget is directed towards a defined business outcome.
Discuss your project ↗What the work
can cover.
The final scope follows your goals
and the setup you have today.
Paid social campaigns
Audience planning and creative testing for suitable social channels, with a clear reason for each campaign and message.
Shopping & ecommerce ads
Product data, campaign setup and store experience considered together, rather than treating the feed as a separate task.
Tracking & optimization
We agree the conversions that matter, review data quality and use campaign evidence to decide what to test, change or stop.
A PRACTICAL APPROACH
The click is only the beginning.
A campaign can attract the right person and still lose the enquiry on the page. We review the full journey, from search term or creative to the final action. Reporting should distinguish the media spend, the enquiries or purchases recorded, and the limits of the available attribution.
What we need to get started
Your offer, target customers, sales process, advertising history and a realistic budget. We also need to understand how enquiries become customers, so lead quality is part of the conversation.
USEFUL TO KNOW
Your questions,
answered.
Is advertising spend included in your fee?+
Media spend and management fees are separate unless your proposal explicitly says otherwise. You should have a clear view of what is paid to the ad platform and what covers agency work.
Do you promise a specific return on ad spend?+
No. Results depend on the offer, market, budget, creative, website and measurement. We agree useful targets and review evidence rather than guaranteeing returns.
Can I start with one channel?+
Yes. A focused starting point can make testing and measurement clearer. We recommend the first channel after reviewing the audience, offer and available budget.