Social strategy & content calendars
Choose the channels, audience and content themes that fit your business. We plan a practical publishing calendar around your offers, customer questions, launches and the material you can supply.
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XERNEXT / SOCIAL MEDIA MARKETING
Social media marketing.
Show up with something worth seeing.
Your next customer may meet your business through a reel, a carousel or a single useful post. We help you give them a reason to stop, understand what you offer and take the next step. From the content plan to the finished creative, we build a social presence around your brand and the people you want to reach.
Discuss your project ↗What the work
can cover.
The final scope follows your goals
and the setup you have today.
Reels & short-form video
Ideas, hooks, scripts, editing, on-screen text, captions and cover designs for Instagram Reels and YouTube Shorts. We turn approved footage and brand assets into videos with a clear message and a useful next step.
Post images & branded design
Original layouts for product posts, service explainers, announcements, approved customer stories and seasonal campaigns. Typography, colour and image treatment stay consistent with your brand.
Carousels & educational content
Break a useful topic into a sequence people can follow. We plan and design swipe-through explainers, product comparisons, checklists and step-by-step posts, with clear copy on every slide.
Stories & campaign creative
Story sequences, promotional graphics, launch assets and supporting creative that connect with the wider content plan. We adapt approved designs for the placements and screen sizes you need.
Captions, calls to action & profile setup
Write captions in a voice that sounds like your business. We review bios, profile visuals and link destinations, then match each post with an appropriate action: visit a product, use a tool or start a conversation.
Scheduling & community support
Prepare content for approval, schedule agreed posts and help manage relevant comments and messages within a defined scope. Customer-service issues and sensitive replies are referred to your team.
Reporting & creative improvements
Review available reach, watch time, saves, shares, profile visits and enquiries. We use those signals to improve the next content cycle and explain where tracking cannot connect a post to a sale.
A PRACTICAL APPROACH
A consistent presence needs more than a full calendar.
We start with what your customers need to understand: what you sell, why it matters and what they should do next. Then we choose the format. A product demonstration may need a short video; a complicated question may work better as a carousel. The plan leaves room for timely ideas without losing the purpose behind each post.
What we need to get started
Your priority channels, audience, brand guidelines, offers, existing content and any usable footage or photographs. We agree the formats, monthly deliverables, approval process, revision rounds and any account access before starting. Filming, photography, talent and paid-media spend are scoped separately where needed.
USEFUL TO KNOW
Your questions,
answered.
What does your social media marketing service include?+
The scope can include channel strategy, a content calendar, reels and short-form video, post images, carousels, Stories, captions, scheduling, profile improvements, community support and reporting. We agree the channels, quantities and responsibilities in your proposal.
Do you create reels as well as post images?+
Yes. We can plan scripts, edit supplied footage, add subtitles and on-screen graphics, and design reel covers alongside static posts and carousels. On-location filming, product photography and presenters are agreed separately if the content needs them.
Which social platforms do you support?+
We can plan content for Instagram, Facebook, LinkedIn, YouTube Shorts, X and Threads. The recommendation follows your audience and the type of content you can sustain; you do not need to publish on every platform.
Will I approve content before it is published?+
Yes. We agree a review process and share the planned copy and creative for approval. Scheduled publishing and community responses follow the permissions and guidelines you approve.
Can you manage ads alongside organic content?+
Yes, paid social can be scoped with our performance marketing service. Organic content production, advertising management and the money paid to the ad platform are defined separately in the proposal.
How many posts or reels will you create each month?+
We agree a realistic mix after reviewing your goals, budget and available material. Your proposal lists the deliverables, formats, schedule and revision rounds, so you know what is included.
Can you guarantee followers, views or viral reels?+
No. Distribution and response depend on your audience, creative, offer and the platform. We focus on useful content, consistent execution and evidence from the account rather than promise a follower count or viral result.
Who owns the content and social accounts?+
Your business retains ownership of its social accounts. Content ownership and permitted use are set out in the agreement, including any licensed music, stock imagery or third-party assets. Access is arranged through appropriate platform permissions.
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